Flappy Bird: Simplicity is perfect

Starting from the numbers 0 ...

On 05/24/2013, Ha Dong Nguyen, the author of Flappy Bird, officially published on the App Store called flappy bird. Before he became a "phenomenon", Flappy Bird has been a long time "drowned". On 11/14/2013, flappy Bird suddenly rose to No. 393 in the list of games which are for family are the most downloaded. In early 2014, Flappy Bird has just become famous and became a "phenomenon" on global as we know.

Flappy Bird causes storm with design and very simple gameplay.

Simplicity is perfect

Now, all eyes are looking toward the success of Flappy Bird, a lot of people still do not understand why flappy bird is such successful. It is suggested that authors Flappy Bird used cheating tactic game to climb over the top. Having another idea that the success of large Flappy Bird's thanks to great contributions of social networking. But still people said that success is as Flappy Bird "story hit the jackpot", can not be explained.

But with the writer's perspective, flappy Bird success is due to its nature: simplicity in every detail. Simplicity in graphics (not least witty) should make an impression new players in mind, simplicity is in installation (extremely light gaming) so easy to download games, simplicity in playing but extremely difficult to get high point; simple in comparison to "level" the playing through the score ... all the simplicity that has contributed to 48,000 views and comments (equivalent to Gmail app) , ...

So, all the sophistification of Flappy Bird are just only located in words "simple". But there is a lot of sophisticated details, especially hit psychology's players because of first looking through the game ,most people think that it is simple and they can play well.But in reality,to be able to play Flappy Bird is not easy and when you fail,you still think that it is simple due to without luck . Therefore, it is still working on a full game with eagerness, full persistence, "easy"," I'll be playing well."Maybe, Nguyen Ha Dong is famous thanks to luck, but surely, Flappy Bird success thanks to the nature of being simplicity and sophisticated.

Those who had ever read the book "Simplicity is Perfect" by Jack Trout will probably remember the story of Apple. At that time, John Sculley is still the headquarters of Apple Computer, he once said:" Everything that I learned in this industrial era of innovation is to be tried increasingly more and more complex. I think as more and more people need to be simplified, not more complicated. Simplicity is the special knowledge ". And Flappy Bird's success today has proven the power of simplicity. Saying so does not mean that Flappy Bird is not sophisticated, on the contrary, with the writer, the sophistication's Flappy Bird (whether accidentally or intentionally) hidden under a simple form. And success has come ...

Flappy bird has  simple gameplay and that is the reason causing "addiction".